Welcome to Phecda Pty Ltd
At Phecda we believe we are entering an era where the way organisations fulfil their purpose will be fundamentally different.
We call this the era of Digital. The ability to continually evolve and adapt your products and services, rapidly coordinate them and make them available is an inherent capability that is now fundamental to sustained success.
Embracing a fundamental shift in how you run and operate your organisation is essential to long term success and relevance. Tweaking organisational practices will no longer deliver the incremental gains of the past.
Unlike previous transformational activity, the journey to becoming a digital organisation starts with a fundamental shift in mindset and strategy rather than a new technology, and touches every aspect of your organisation.
The way an organisation creates and captures value in the digital age is changing. Industry lines are blurring, new entrants are leapfrogging traditional industry value chains and unconventional partnerships are forming - all at rapid pace. The role of technology has shifted from being a mere enabler to defining and reimaging the very core of what a business does.
Becoming a Digital organisation is more than just having a digital channel for your customers, it's a fundamental rethink of your entire business. There will be decisions to make around where to focus your investments and drive growth through new businesses, how to organise your people to harness speed, innovation and efficiency, and how to create a technology platform that can flex and adapt in tandem with your business. This is Digital Strategy for the Digital era.
There is no singular approach to becoming a Digital business. A Digital business strategy sets the direction of travel; the path you take is influenced by strategic choices around growth, customer and employee experience and operational efficiency.
Whichever path you choose, developing the right culture, uplifting skills, promoting new ways of working and having the right technology foundations in place is paramount. The foundations of a digital business need to have the ability to embrace agility - changing as the environment in which your business operates changes. Becoming a digital business is organisation wide and involves an ongoing mastery of change, in which adaptability and continuous learning feels natural to both leaders and employees.
Businesses that fail to adapt, fail to survive. Choose your path, start small and find what works for you.