About us

Phecda is a professional services firm specialising in data and analytics. Phecda exists to build a better working world, helping create long-term value for clients, people and society and build trust in the market. 

Enabled by data and technology, Phecda team provides trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, strategy, Phecda team asks better questions to find new answers for the complex issues facing our world today.

Why choose us

• We have many years of hands-on experience providing advice and delivering complex data and analytics solutions that work.
• We have a deep understanding of many industries and have successfully delivered over 200+ projects for clients.
• We deliver strategic advice that is pragmatic, and we use our deep understanding of business strategy to guide project delivery.
• We have no affiliation with vendors and service providers, so our advice is always objective and unbiased.

Haiyuan Li
Haiyuan worked and led many large projects in various industries, including finance, healthcare, government sectors. He envisions a future where data analytics is at the core of every strategic decision for all organizations. He brings over a decade of experience to the table, with extensive skills in work flow designing, risk assessment and data security.

Danni Kuang
Danni has been in the industry for over 15 years, and has multiple successful national grade projects under her belt, which made transformative impacts on these organizations. Whether it's optimizing marketing campaigns, improving customer retention, or enhancing operational efficiency, his work consistently contributes to tangible business growth.

NHU THAO TA
NHU THAO excels in creating and maintaining robust database architectures that support the unique requirements of each project or organization. She has a strong history of designing and implementing databases that are both efficient and scalable, ensuring data integrity and streamlining data retrieval and storage processes.

CHUNG YAN NG
With a wealth of experience spanning over 6 years, CHUNG YAN has established herself as a key player in the field. Her expertise in data security lies in integrating complex business requirements into innovative and efficient IT architectures. Known for her strategic mindset, she also has a keen ability to identify opportunities for technological advancement and seamlessly integrate emerging trends into existing infrastructures.

Clayton Shortle
Clayton’s is defined by his passion for data and his commitment to harnessing its power to drive success. In his 12 years of career, he participated and led a number of major international company’s CRM and database building as well as upgrading to next generation data bases.